By Ma. Stella F. Arnaldo, Special to InterAksyon – “It’s more fun in the Philippines.” That’s the new slogan that will brand the new Philippine tourism campaign to be rolled out in international markets starting April this year. Tourism Secretary Ramon Jimenez Jr., in an exclusive briefing for InterAksyon.com Read more »
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By RG Cruz – “The Philippines should be as easy to sell as Chickenjoy.” Advertising and Marketing Executive Ramon Jimenez said this as he faced the media for the first time as President Aquino’s new secretary of tourism. Jimenez faced Malacañan media with his predecessor Alberto Lim, Communications Secretary Ricky Read more »
The Philippine Star MANILA, Philippines – Tourism Secretary Alberto Aldaba Lim lamented yesterday that some sectors in the tourism industry have been spreading disinformation about the industry, in general, and the Tourism Congress, in particular.
The Department of Tourism (DOT) recently launched the first of three “Pilipinas, Tara Na!” songs and music videos featuring the country’s numerous tourist attractions, recorded by 57 of the country’s leading musical artists and entertainment personalities.